Ed Sheeran's first-ever Hindi feature.
When Ed Sheeran made his first Hindi-language record, a version of Heaven with Jonita Gandhi on his Play (The Remixes) EP, the Hindi verse was written by three Outwrite writers.
An original composition, not a translation, by Harjot Kaur, Rutvik Talashilkar and Shayra Apoorva. It remains the only Hindi release in Ed Sheeran's entire discography. Released October 2025 on Atlantic Records UK.
Harjot, Rutvik and Shayra sat down to write. What came out was a global first.
Ed Sheeran · Heaven
Arijit Singh's return to indie music.
Harjot and Rutvik wrote Laiyaan about a year before its release, not as a commission but as an original work built from the ground up: composition, production and engineering.
When Arijit Singh came on board, the missing piece fell into place. The result captured love and longing in a single capsule and resonated across the country, marking his comeback to indie after stepping back from Bollywood.
Canada's biggest music night. Crafted by our songwriters, heard by millions.
JUNO Awards 2025
The sound of the T20 World Cup.
The T20 World Cup was coming home to India. Nike needed music worthy of it, and Rutvik Talashilkar brought that vision to life.
Rutvik built the score entirely from scratch, music that could sit under a three-year-old prodigy and a national icon in the same breath, carrying the weight of self-belief without spelling it out. Composition, arrangement and sound design, campaign-ready in house.
An original Hindi verse at the JUNOs.
When Michael Bublé and Jonita Gandhi shared the stage at Canada's biggest night in music, they did it with an original Hindi verse on Haven't Met You Yet, written fresh by Shayra Apoorva.
Not a translation, but a verse that sat naturally inside one of Bublé's most beloved songs. Rutvik handled everything around it, production, engineering and the live set build, so every element landed exactly where it needed to.
The score behind Playback 2024.
Playback 2024 was Netflix India's end-of-year cultural recap, the moments, characters and scenes the country couldn't stop talking about, from Heeramandi to Squid Game.
Rutvik and Ruaa Kayy wrote and produced the full original score, holding a year of culture in one film, everything from composition to production under one roof.
An entire year of Netflix India, underscored by Outwrite.
Playback 2024
Smurfs Movie Soundtrack.
It Takes a Village is one of the tracks on the official Smurfs Movie Soundtrack, with NEVERSOBER brought in to produce.
NEVERSOBER produced the song alongside The Indian Connect, with Riz Shain contributing as a composer and lyricist on the track.
The song behind Renew Me.
St. Ives came to India with their Smooth Skin range and needed a song to front the whole campaign. lil help produced it, featuring Lisa Mishra and Zaeden.
Renew Me was the lead single for the India launch. Written and produced entirely in house, the track has since crossed 7 million views on YouTube.
7 million views. One brief. From song to campaign.
St. Ives · Renew Me
The Everyone's In anthem.
American Tourister's flagship India campaign track brought together Ananya Panday, Siddhant Chaturvedi and Jonita Gandhi, with production by NEVERSOBER.
Released April 2025 through Sony Music India, the anthem featured Jonita Gandhi and Siddhant Chaturvedi on vocals and has since crossed 20 million views on YouTube.
The track that got everyone packing their bags. Produced by NEVERSOBER.
American Tourister · Everyone's In
A songwriting camp in Goa.
Outwrite organised a songwriting camp in Goa with Universal Music India: 20 artists, 4 days and a whole lot of good music.
We stripped the brief to one thing, make great music, and built four days around it: five sessions a day. Universal brought the roster; we handled the structure, the sessions, the facilitation and the environment.
Give writers and artists the right room, and they fill it.
Universal Music India × Outwrite
YouTube's first India song camp.
YouTube Songwriters' first ever song camp in India took place in collaboration with Outwrite and the IPRS, launching the global programme in a new market.
We curated the artist lineup, ran the sessions and stayed close to every song from first idea to final draft. The IPRS's publishing rigour alongside the room's creative energy meant artists walked away with properly structured work that was theirs in every sense.
YouTube brought the programme to India. We made sure it ran.
YouTube × IPRS × Outwrite